In the year 2009 Twitter rapidly gained the global hegemony of the top social networks. From political figures, movie stars, and even huge government agencies using the power of Twitter to reach out to other people. Now with Twitter rapidly connecting people with their favorite individuals, agencies, and even brands. More and more people on Twitter are following the brands the know to come and love, and beyond that fact they are connecting with their favorite brands, organizations, products, and companies. So with more and more business looking towards the power of Twitter to bring the future of their business to the table, you (and your business) must also adapt to this trend that is hitting the mainstream market. Here are a few tips, tricks, & guidelines to follow when starting a Twitter page for your business, brand, etc.
- Don’t Auto-Tweet - Now when it comes down to the core reason of using Twitter (sending short-messages) you must not use a client (program) that Auto-tweets messages. The core message behind Twitter is interaction, and when it comes down to your brand, you must interact with your followers. So set someone aside to tweet out the companies thoughts and ideas for the future, and to respond and thank others for re-tweets and @replies. Now with Twitter you don’t need to allocate thousands of dollars to research on your marketing group, all you need to do is having your brand become more social.
- Keep your Twitter page simplistic – After having proper etiquette when sending out tweets we have to get down the the appearance and basic looks of your Twitter page. Having your Twitter page in perfect style is imperative. Be sure to have “all” (all means all) of the bio, location, web address information filled out on your Twitter page, because they want to know a little bit more about your brand and where it’s operating at. Also be sure to have nice background and elegant profile picture; now don’t be cheap and just go with the free Twitter background (unless of course you have to). Just whip up a nice background in Photoshop or pull one offline.
- Pick a Twitter client that’s right for your company - Now down to the last tip on todays topic. It’s choosing the right Twitter client for your business. One thing to keep in mind is to rarely ever use the web client provided on the Twitter site (this is all depending on the size of your business and it’s perspective on neighboring companies. One client I love using for business purposes is Cotweet, it allows tons of great, unique features, that will keep your businesses Twitter on the right track to success.
So here are 3 tips that will get you and your business on the right track when using Twitter.